Simply Business

3 Common MAP Violations You Should Know About

Hand arrange wood letters as Pricing wordRegardless if you have flexible or stringent MAP policy rules in place, you always need to be on the lookout for MAP compliance. It is immensely crucial that you keep yourself on your toes at all times through MAP policy monitoring and know which indications to watch out for when it comes to potential MAP violation loopholes.

To start, below are three of the most common red flags.

1. The “Add to Cart” to know Price Scheme

More often than not, MAP policies strictly apply to advertised and listed prices, which is technically anything before completing checkout or adding products to an online shopping cart. This means that if you don’t include this in your list of MAP violations, unscrupulous retailers of your products won’t be in violation of your MAP policy and could get away with offering a reduced or inflated price of your products.

2. The “Click to See Price” or “Contact to Know Price” Scheme

You’ve probably experienced this while shopping online: finding a product that you want to purchase but then not knowing about the price outright because you need to click something or call someone for the actual price. Although this is somewhat seen as an inconvenience to shoppers, it’s a smart way to circumvent MAP policies. Again, you should include this in your list of violations so that deceitful retailers won’t benefit from this scheme.

3. The BOGO or “Buy One, Get One Item Free”

This is probably the most obvious violation of the three, and unless you have an ongoing promotion for your products, this is an outright MAP violation since the seller is selling your products below MAP, plus the free item’s value would effectively discount the value of the one that’s going to be paid. And because the BOGO scheme is typically implemented as a promo, the price is often advertised, which means that the seller implementing the BOGO promotion is in clear violation of your MAP Policy.

Put simply, if your MAP policy doesn’t specify these common violations, you should modify your policy to include them. You should also be vigilant in tracking retailers that engage in these activities, let them know the consequences and continue monitoring them. If you’re unsure as to what you should do next, consider consulting a MAP policy monitoring specialist to help you out.