Simply Business

3 Strategies That Will Empower Your Call to Action

Someone doing coding for web design A click trigger is a gentle nudge towards the direction you want a visitor to take, whether it is to click on a link that redirects to an article or signing up for the mailing list. This works in tandem with the call to action (CTA) to deliver the results you want.

Experts from Denver companies offering web design list the following strategies to boost the effectiveness of your CTA:

Erase Doubt

Some visitors click back or close the window even at the last minute because they have doubts about your brand. You have to provide these people with enough information and content about why they should choose your product or service over the competition. You have to be compelling enough to erase any doubt about their choice. One of the ways to achieve this is to add testimonials, as these show real people that selected your brand and had no regrets.

Make a Guarantee

Making a guarantee is an effective click trigger, as long as you deliver on your promise. One way to do this is to include a money back policy for returning defective or damaged products, with no questions asked. Another approach is to make a visitor think the information you provide them is important and they can’t leave without it. This improves the CTA and your page’s conversion rate but always make sure to stay true to your word. One bad review may lead to a negative domino effect of bad press circulating online.

Temper Expectations

Some visitors don’t move to the next step because they are unsure or find the process difficult and tedious. In such cases, make sure you prepare them for what’s to come, show them the following steps are easy and require little to no effort on their part. Be specific in your instructions and simplify whenever you can.

These are strategies that improve your calls to action, a handful of the many at your disposal. Mix and match your approaches to determine which one is suitable for your campaign.