The Indicators

3 Things You Need for Your Business Website to Drive More Traffic and Sales

Online marketing in CanberraOnline marketing is simply a must these days if you want your business to reach the right people. Since the majority is relying on the internet to get the products and services they want, you’ll gain more exposure for your business if you have a website. Here are three ingredients that your website must have to reach the right people and effectively turn them into actual customers.


The first thing you need to do is come up with an effective SEO strategy to make your website rank high on search results. You need to find the best keywords through keyword research so your website will appear for the right people. You also need to earn backlinks especially from reputable and popular websites that are connected to the industry you’re in. Do these consistently and you’ll see your SEO value increasing by the day.

Web Design

Web design involves the appearance of your website and how well a user can navigate through it. According to Voodoo Creative, even if your site ranks high on search results because of SEO, none of it would matter if you don’t know how to create an appealing and user-friendly web design in Canberra. To make sure the visitors stay to know more about your business, your web design should be responsive, mobile-friendly, complete, clean, and easy on the eyes.


Last but not the least, your site’s content should represent your brand well and should give potential customers more information that they need. Your content should always be fresh, well-written, relevant to your audience, informative, and engaging. Publish different types of content, such as blog posts, press releases, news, infographics, images, and videos. Content will keep your site interesting, encourage users to know more about your brand, and effectively turn them into actual customers.

Follow these tips on how to use SEO, web design, and content for the benefit of your website and you’ll surely gain more and more customers as time goes by.