On The Money

4 Quick Boosts for Your Ecommerce Store

Tablet showing online sales dataNoticed your online sales plateaued lately? Maybe you just want to give your store a quick boost, or you just want to try something new. Whatever it is, sales can always use a pick me up, and you don’t even need to overhaul your business model or your products to give your bottom line a quick boost.

Here are some quick tweaks you can implement immediately:

1. Get competitive with your pricing

It doesn’t hurt to review market prices for what you’re offering. You may be selling some of your older stock at outdated price points.

Using a price tracking tool from PriceManager can give you an overview of competitive prices in real time. Selling past products at updated prices might renew market interest for them.

2. Create a sense of urgency

You want customers to buy your products as soon as possible, and one way to nudge them along is to set limits: a limited-time offer, limited stocks, or limited bundles.

Adding a timer to shopping may give them an extra nudge to hit that ‘proceed to check out’ button. The goal is to complete a transaction on your website as soon as possible, instead of encouraging them to come back later.

3. Provide social proof

If you know your market well enough, chances are you know which influencers they follow on social media. Striking a sponsorship deal with influencers who are a good fit for your product and brand identity will give you seamless advertising to your target market.

It works both ways, too. You can always quote positive reviews from influencers all over your online store.

4. Improve your social media customer service

Over 70% of shoppers who have had a positive experience with a brand on social media are likely to reuse the brand and recommend it to others. A quick refresher of your brand tone with your team can make all the difference.

With half of all internet users shopping online, there are plenty of sales to go around. A brief look into your practices and making simple improvements can yield results that directly impact your bottom line.