On The Money

A Short Story Can Make Readers Love You (and the Brand)

Storytelling Type of ContentThe best writers are those that dream big and constantly build imaginary worlds with the words in their mind. Quality content is often produced by those with the biggest of imaginations. But it’s not enough to just list down bullet points. To attract and impress readers, don’t just give out facts; tell readers a story worth reading.

Stories = Better Memories

Humans have a natural inclination for remembering stories, especially if they are interesting. Readers might not remember the nitty-gritty details of a story, but they store the important things, which serve as a powerful tool for writers and marketers.

PayPerContent, an SEO-friendly content creation service, believes that storytelling strategically builds memories that keep readers coming back for more. Online content writers need not create tear-jerking and Pulitzer-worthy stories. Instead, stories should help readers hear, see, taste, and feel your message.

Build Better Relationships

For marketers, relationships are coveted goldmines. Users who feel strong connections to your brand aren’t just loyal customers; they can also help with various aspects of advertising. The secret to selling stories to target customers has a direct relation to what goes on in a customer’s mind.

Get to know your target audience; who are you writing for and selling products to? Getting to know customers on a personal level teaches you to start speaking their language.

A great story keeps audiences hanging on till the last word. When you figure out what makes them respond, customers will relate better to your brand.

Storytelling for Exciting Content

Developing content for “boring” industries is a struggle. How can you tell a story about products and services in the electrical or steel industries?

First, keep in mind that there’s no such thing as a boring industry. Some businesses just have it easy because there is naturally exciting content, but if the business has a market, there will always be a way to make things more interesting.

Storytelling is the best way to level up the interest for dry industries. By tapping into motivations and emotions, you capture their hearts (and hopefully, their purchasing decisions).

Storytelling has become a popular buzzword in the content marketing industry. Simple as these narratives may be, they have the power to motivate your audience.