Perspectives

Essential Elements That Might Be Lacking in Your Digital Marketing Strategy

Digital Marketing StrategyWhen digital marketing comes up in the discussion the phrase “video is king”, comes up. YouTube is not the only global venue for videos now, and even Facebook is expanding on their video ads. And if your company is not yet into this advertising format, then you have a lot of catching up to do.

An overhaul of your digital marketing strategy should be your priority. Here are some of the top trends to consider when figuring your own online marketing plan.

Acquiring Data and Making Good Use of It

Most of the digital marketing methods that become truly successful follow the data-driven approach. These days, if you want your business to succeed, you will get the data you want, analyse it, and use the outcomes to set new business goals. Investing on digital marketing projects sometimes involves huge amounts of money, but a smart and relevant data-driven strategy usually pays off, and the returns are more than investors expect.

To strengthen the approach, digital marketers employ measurement and data analytics tools for monitoring and analysis of industry trends. For a comprehensive data set, these efforts are complemented by proactive market research, involving open surveys as well as social media and e-mail campaigns.

The Shift to Mobile Marketing

Digital marketing strategists are increasingly shifting the focus of current and future campaigns to mobile. Here in Singapore, a competent SEO consultant will tell you online mobile sales have already surpassed desktop sales overall and mobile commerce is still growing. The data shows the mobile market is dominating the 21st century, and will continue to do so as new technologies are being developed.

On that note, consider the fact that people are interacting online using more than one device these days. What channels do you use, and where do you focus your efforts? Multimedia coverage is the smart route. However, determine the parameters for consumer engagement, such as the best time to reach them, and the form the message will take that will engage them the most.