These mistakes will not only cost you time and money, but they will also make you lose existing clients and miss out on new ones. Email marketing, when done right, generates the highest ROI according to marketing research. The same research found that email marketing generates $38 for every $1 […]
Marketing a hotel has become easier with advancements in technology. Consumer tastes, however, have also changed. People are now more aware of advertising. Some can just tune these facts out, which is why you need to be precise and deliberate about your approach. An expert in hotel Internet marketing cites the following […]
Going global is important, but if you want to focus on a certain city, neighborhood or country, localizing your brand message is a must. A localized approach allows you to embody how a local person thinks, acts and engages with certain brands. This strategy is risky, but once done correctly, […]
One of the most basic concepts taught in almost every marketing course is the importance of the Four P’s (price, product, promotion and place). The place or location means the point of business where customers directly evaluate or come in contact with the product or service. While this may not matter […]
Communicating with your customers is essential to any successful business. And when it comes to physical stores, whether they’re small mom-and-pop retailers or local outlets of multinational brands, signage plays a crucial role in conveying your message. This article shows you how you can create the most effective store signs […]
If you’re planning to develop a content marketing strategy, you must have a plan in place. Your content marketing should draw and develop your brand’s story efficiently in a more sociable approach. It should involve different tactics for engaging your target market and using your content to encourage profitable behaviours from […]
Your business needs all the help it can get to make sure it enters the public’s consciousness and becomes attractive to your target market. A digital agency in Melbourne can help you achieve this. Here are some services your business needs that an agency can provide. Brand positioning This is […]
One of the hardest decisions you would ever make is to sell the business you have worked so hard for. However, there are situations wherein you must have or prefer let go rather than continue spending money without assured profit. When the question, “Is selling my business now the right […]
TV shows and movies like “Mad Men” and “Crazy People” have allowed people to explore the world of advertising. It’s exciting and definitely fun. But it’s not exactly pretty to begin with. There are pros and cons, but one thing is for sure: working for an agency can be rewarding […]
Whether you’re looking to create some buzz for your new product, need some press release, or build stronger relationships with top influencers in your industry, you will need PR or public relations experts to help you out. What Do PR Experts Do? Public relations require strong verbal and written skills, […]
The “headshot”—while it might look like a straightforward photo to shoot, it’s not. It takes blood, sweat, and tears for a professional photographer to take the perfect shot. Nevertheless, if you need a professional headshot, below are the things you should look for when hiring a headshot photographer: The Importance […]
