Noticed your online sales plateaued lately? Maybe you just want to give your store a quick boost, or you just want to try something new. Whatever it is, sales can always use a pick me up, and you don’t even need to overhaul your business model or your products to […]
A strong brand is one of the essentials in building a legacy. Without branding, getting recognized is harder to achieve even with a great product offering. What are the steps in creating a successful brand? Write your company statement What’s your company about and what do you offer your clients? The […]
There is no doubt about it: online marketing and advertising has taken the world by storm and will continue to do so in the many years to come. Much thanks to the Internet, businesses now have more ways to reach their target market and even expand their reach beyond their […]
As a general rule of thumb, business owners should spend at least an hour a day for promotion. It’s not always an easy, though. Creating an effective promotion and marketing strategy could be costly and complicated. Are you starting a business or already have one that you want to develop […]
These mistakes will not only cost you time and money, but they will also make you lose existing clients and miss out on new ones. Email marketing, when done right, generates the highest ROI according to marketing research. The same research found that email marketing generates $38 for every $1 […]
Marketing a hotel has become easier with advancements in technology. Consumer tastes, however, have also changed. People are now more aware of advertising. Some can just tune these facts out, which is why you need to be precise and deliberate about your approach. An expert in hotel Internet marketing cites the following […]
Going global is important, but if you want to focus on a certain city, neighborhood or country, localizing your brand message is a must. A localized approach allows you to embody how a local person thinks, acts and engages with certain brands. This strategy is risky, but once done correctly, […]
One of the most basic concepts taught in almost every marketing course is the importance of the Four P’s (price, product, promotion and place). The place or location means the point of business where customers directly evaluate or come in contact with the product or service. While this may not matter […]
Communicating with your customers is essential to any successful business. And when it comes to physical stores, whether they’re small mom-and-pop retailers or local outlets of multinational brands, signage plays a crucial role in conveying your message. This article shows you how you can create the most effective store signs […]
With prices the way they are, it’s not surprising that many people opt to go for condominiums over houses. There are many benefits to this, not the least of which is the economy of having certain things communally paid for; additionally, the overall cost isn’t too high. Of course, in […]
