Post Tagged with: "PPC"

Managing Negative Keywords in PPC Campaigns

Managing Negative Keywords in PPC Campaigns

One of the main reasons PPC campaigns work is because they target the audience right down to specifics. On top of delivering ad groups based on location, PPC campaigns allow specialized businesses to target their niche and attract potential customers. Negative keyword strategies are another way to give your campaign […]

by April 11, 2017 Comments are Disabled Perspectives
Give Customers Exactly What They Want with AdWords Ad Customisers

Give Customers Exactly What They Want with AdWords Ad Customisers

As the name suggests, the ad customiser feature in AdWords allows you to provide specific information from a feed. Primarily, you benefit from this in two ways — you significantly improve your ad relevance and therefore your quality score and users get what they’re specifically looking for. Ad Customisers Basics […]

by May 6, 2016 Comments are Disabled Business World
Why Using PPC Should Be a Priority for Your Business

Why Using PPC Should Be a Priority for Your Business

Most businesses tend to focus on the organic search. As a result, they end up missing on the numerous benefits that pay-per-click can offer. In some cases, it has been shown that PPC, through rates, has a positive impact on organic click. By using PPC advertising, your marketing efforts have […]

by February 24, 2016 Comments are Disabled Business World