One of the most basic concepts taught in almost every marketing course is the importance of the Four P’s (price, product, promotion and place). The place or location means the point of business where customers directly evaluate or come in contact with the product or service. While this may not matter […]
Post Tagged with: "product"
What do you do when your manufacturing facility is located in one state, and your customers are in other states? When you have a product that you don’t necessarily sell in a company store, you need to transport our products to store around the country. Now, transportation can either be […]
Designing bottle labels is not as easy as it seems. Sometimes, it can make or break the sales of your product. A great tasting drink may not sell if the consumers do not find the bottles they are in appealing. Some people might even mistake them for something else. This is why […]